SA

General Manager (Pan Masala)

Sanya Group Delhi / NCR

Job Description

Job description Role & responsibilities Key Responsibilities: Develop and execute strategic sales plans for the cigarette/ tobacco division to achieve revenue and market share targets. Lead, mentor, and expand the sales team and distribution network across Specific Regions. Identify new business opportunities, distributor partnerships, and institutional clients (B2B). Manage P&L, optimize trade spends (BTL/TTL), and drive pricing strategies for maximum ROI. Monitor market intelligence, competitor activity, and ensure 100% compliance with regulatory standards. Expertise in vendor negotiations. Role Requirements: Industry Background: Must have 10+ years of hardcore sales experience in Tobacco, FMCG, or Pan Masala categories. Channel Expertise: Must have strong experience in General Trade, Modern Trade Travel: Willing to travel extensively Compliance: Strong adherence to industry regulations (FDA/FSSAI), ethical conduct, and experience in managing statutory requirements Strategic Leadership: 10+ years in FMCG/Tobacco sales; expertise in strategic planning, achieving revenue targets, and P&L/budget management . Sales & Distribution: Proven track record in GT/MT channel management, distribution expansion, and optimizing supply chain costs . New Business Development: Strong network for B2B contract closing, vendor approvals, and experience in cross-border/export sales . Revenue Management: Expertise in pricing strategy, promotional planning, and maximizing ROI Preferred candidate profile Negotiation & Influence: High-stakes negotiation, key account management, and strategic communication . Team Building: Experience managing, mentoring, and coaching high-performing sales teams with integrity . Agility: High adaptability, results-oriented, entrepreneurial mindset, and strong cross-functional collaboration skills Education: Bachelors degree in Business, Marketing, or Economics would be an added advantage. Market Intelligence: Competitor analysis, identifying growth opportunities, and familiarity with regulatory frameworks . Data Proficiency: Data-driven decision making using Excel, Power BI, Salesforce, and CRM tools . Category Management: Experience in assortment optimization, product lifecycle management, and vendor negotiations . Role: Head - BD / Pre Sales Industry Type: FMCG (Tobacco) Department: Sales & Business Development Employment Type: Full Time, Permanent Role Category: BD / Pre Sales Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Sales And Marketing Business StrategyDistribution ManagementSales StrategyNew Product LaunchChannel SalesTeam Leadershipchannel distributionProposalsBusiness ManagementTrade MarketingBusiness OperationsBusiness DevelopmentBudgetingSales Planning