Social Media Manager

Job description Social Media Manager Hair & Skin Care (Cosmetic Industry) Location: Thane, Maharashtra Employment Type: Full-Time Experience: 1-3 Years Industry: Cosmetics / Hair Care & Skin Care Salary offered: 30,000 40,000 Monthly (as per experience) Job Summary We are looking for a creative and results-driven Social Media Manager to lead the digital presence for our Hair and Skin Care brands. The ideal candidate will be responsible for building a strong visual identity, engaging with the beauty community, and executing campaigns that drive product awareness and customer loyalty. Key Responsibilities Strategy Development: Create and execute social media strategies specifically tailored for the beauty and cosmetic market. Content Creation: Produce high-quality, aesthetic contentincluding product reels, tutorials, transformation videos, and educational postsacross Instagram, Facebook, YouTube, and Pinterest. Community Management: Monitor and respond to comments, direct messages, and customer inquiries to build a loyal community. Influencer Collaboration: Identify and coordinate with beauty influencers and bloggers for product reviews and brand collaborations. Performance Tracking: Analyze monthly performance metrics (reach, engagement, conversion) and optimize content based on data. Trend Monitoring: Stay updated with the latest beauty trends, skincare ingredients, and competitor movements to keep the brand relevant. Requirements & Qualifications Experience: 1-3 years of proven experience as a Social Media Manager, specifically within the Hair Care, Skin Care, or Cosmetic industry. Technical Skills: Proficiency in Meta Business Suite and content creation tools such as Canva, Adobe Photoshop , or professional video editing software (CapCut, Premiere Pro, ). Communication: Excellent verbal and written communication skills in English and Marathi (Marathi is essential for regional brand connectivity). Visual Aesthetics: A strong eye for layout, color theory, and high-end lifestyle Preferred Skills Understanding of e-commerce marketing and social commerce (Instagram/Facebook Shop). Knowledge of skincare/hair care ingredients and consumer behavior in the beauty Experience in managing paid ad campaigns for retail Benefits Competitive salary based on industry standards and Opportunity to lead branding for high-growth cosmetic Creative freedom to experiment with new visual styles and marketing Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. Role: Advertising & Creative - Other Industry Type: Medical Services / Hospital Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Advertising & Creative Education UG: Any Graduate PG: Any Postgraduate Key Skills Development managementRetailSocial mediaCosmeticsE-commerceVideo editingManagementStrategy developmentPhotoshopMonitoring