Job Description
Job description Department - Sales - Retail Job Purpose The Assistant Manager Retail Sales is responsible for driving retail sales growth in the assigned region by achieving revenue and market share targets through effective dealer and distributor management, secondary market development, and execution of sales strategies. The role focuses on strengthening channel performance, improving product mix, managing sales teams, enhancing brand visibility, and ensuring efficient execution of sales plans and business development initiatives. Key Responsibilities **Sales Strategy & Target Achievement** Develop and execute regional sales strategies to achieve revenue, margin, and market share targets. Monitor performance against monthly, quarterly, and annual goals, optimize product mix, manage manpower efficiency, ensure accurate forecasting, and drive sales growth through structured planning and execution. **Distributor & Dealer Network Management** Manage and expand the dealer and distributor network by ensuring active channel engagement, resolving concerns, monitoring collections, ensuring credit compliance, and appointing or replacing partners to improve overall performance and market coverage. **Sales Team Leadership & Performance Management** Supervise and guide ASMs and Sales Executives, conduct regular performance reviews, monitor field execution and visit plans, ensure SOP adherence, and drive capability building through training and coaching programs. **Secondary Market Development & Branding** Drive retail market penetration through structured beat plans, field visits, carpenter and architect engagement programs, promotional activities, and localized branding initiatives to strengthen brand visibility and demand generation. **Budget & Profitability Management** Ensure execution of branding and marketing activities within budget while optimizing expenses and improving regional profitability through effective cost control and sales maximization. **Market Intelligence & Business Development** Analyze market trends, competitor activities, pricing strategies, and customer requirements to identify new business opportunities and provide actionable feedback to product and marketing teams. **Sales Operations & Market Coverage** Monitor primary and secondary sales using CRM/DMS tools, track field execution, ensure effective market coverage, support product launches, and drive strategic product placement across retail channels. **Order, Payment & Inventory Management** Ensure optimal distributor stock levels, maintain ordering cycles, monitor timely payment collections, and ensure compliance with company credit policies. **Reporting & Management Coordination** Prepare and submit regular sales reports, market insights, competitor analysis, and performance dashboards while providing updates on market penetration, sales execution, and operational challenges to management. **Category & Product Focus** Ensure category-wise and brand-wise sales execution, support product launches, and drive product availability and visibility across the retail ecosystem. Role: Retail & B2C Sales - Other Industry Type: Architecture / Interior Design Department: Sales & Business Development Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education UG: Any Graduate PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Sales Dealer Network ManagementSales Team LeadershipInventory ManagementSales OperationsSales StrategyBranding
