Job Description
Job description Job Summary We are looking for a performance-driven Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The candidate will be responsible for planning, executing, optimizing, and reporting paid marketing campaigns to generate quality leads and maximize ROI. Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube). Create and optimize Meta Ads campaigns across Facebook and Instagram. Conduct keyword research, audience targeting, and competitor analysis. Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions. Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel. Generate quality leads for services, products, and recruitment campaigns. Perform A/B testing on ad creatives, landing pages, and audiences. Prepare weekly and monthly performance reports. Coordinate with designers and content teams for ad creatives and landing pages. Required Skills Strong hands-on experience with Google Ads and Meta Ads Manager. Experience with Google Analytics 4 (GA4). Knowledge of Google Tag Manager (GTM). Understanding of Meta Pixel and Conversion API. Experience in lead generation campaigns. Good analytical and reporting skills. Understanding of landing page optimization and conversion funnels. Preferred Experience in IT Services, Recruitment, Mobile App, Website, or ERP lead generation. Google Ads and Meta certifications. Experience with LinkedIn Ads is a plus. KPIs Cost Per Lead (CPL) Lead Quality Conversion Rate Return on Ad Spend (ROAS) Campaign ROI Role: Analyst Relations Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Corporate Communication Education UG: Graduation Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsFacebook Ads Digital Marketing
