Job Description
Job description Job Description We are looking for a Freelance Google Ads Specialist with 2+ years of hands-on experience in managing, optimizing, and scaling paid advertising campaigns across Google platforms. The candidate should have strong expertise in performance marketing, lead generation, e-commerce campaigns, conversion tracking, and campaign optimization to achieve business goals and maximize ROAS. Key Responsibilities: Plan, create, manage, and optimize Google Ads campaigns including Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns. Conduct keyword research, competitor analysis, audience targeting, and market analysis. Optimize campaigns by managing bids, budgets, ad copies, keywords, and targeting strategies. Set up and manage conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager. Analyze campaign performance and prepare reports with actionable insights. Perform A/B testing for ad creatives, landing pages, and audience segments. Improve lead quality, reduce CPA (Cost Per Acquisition), and increase ROAS. Collaborate with internal teams to align campaign strategies with business objectives. Stay updated with Google Ads updates, digital marketing trends, and best practices. Required Skills & Qualifications: Minimum 2 years of experience in Google Ads / PPC / Performance Marketing. Strong hands-on experience in managing paid advertising campaigns. Knowledge of Google Ads, GA4, Google Tag Manager, and Looker Studio. Experience in lead generation and e-commerce campaign management. Strong analytical and reporting skills. Understanding of conversion tracking, attribution models, and remarketing strategies. Ability to work independently and manage multiple projects. Google Ads certification preferred. Preferred Experience: Experience managing monthly ad budgets of 1 lakh or above. Knowledge of landing page optimization and CRO. Understanding of SEO and other digital marketing channels is an advantage. Key Skills: Google Ads, PPC, SEM, Performance Marketing, Google Analytics 4, Google Tag Manager, Looker Studio, Conversion Tracking, Keyword Research, Campaign Management, Lead Generation, E-commerce Marketing, Remarketing, A/B Testing, ROAS Optimization. Employment Type: Freelance / Contract Role: Digital Marketing - Other Industry Type: Advertising & Marketing (Digital Marketing) Department: Marketing & Communication Employment Type: Part Time, Freelance/Homebased Role Category: Digital Marketing Education PG: MBA/PGDM in Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsROAS OptimizationGoogle Ads DisplayMeta AdsYoutube Ads Lead GenerationRemarketing CampaignsGoogle AnalyticsCampaign Management
