Job Description
Job description **Job Title: Digital Marketing Executive** **Job Summary:** We are looking for a Digital Marketing Executive to manage and grow our online presence, generate leads, and support business growth through various digital marketing activities. **Key Responsibilities:** * Run and optimize paid campaigns on Instagram, Facebook, and YouTube. * Monitor daily campaign performance and maintain analytics reports. * Track leads, demos, conversions, and closures. * Manage referral programs and coordinate with channel partners. * Identify and collaborate with affiliates and influencers for marketing campaigns. * Create and manage email automation campaigns for lead nurturing and customer engagement. * Develop and publish engaging content on LinkedIn and other social media platforms. * Implement SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve online visibility. * Prepare and share daily work updates and performance reports. * Analyze campaign data and suggest improvements to increase lead generation and conversions. * Maintain accurate records of marketing activities and results. **Call Analytics & Reporting:** * Track total calls made and calls connected. * Monitor interested leads and follow-up status. * Record demos scheduled and conducted. * Track sales closures and conversion rates. * Prepare daily, weekly, and monthly performance reports. **Required Skills:** * Basic understanding of Digital Marketing. * Knowledge of Social Media Marketing. * Familiarity with SEO concepts. * Good communication and reporting skills. * Ability to analyze data and prepare reports. * Proficiency in MS Excel/Google Sheets. **Work Schedule:** * 6 Days a Week * Regular reporting and performance tracking **Employment Type:** * Full-Time* Role: Head - Digital Marketing Industry Type: Advertising & Marketing (Digital Marketing) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Digital MarketingSocial Media Marketing Content CreationContent MarketingLinkedin AdsContent StrategyGoogle AdsAffiliate MarketingSEOInfluencer MarketingMeta AdsDigital BrandingPerformance Marketing
