Job Description
Job description We are looking for a Digital Marketing Senior Executive App Installs who can take ownership of user acquisition for 10+ apps running globally. The person will be responsible for planning, launching, optimizing, scaling, and managing app install campaigns with a strong focus on cost efficiency, quality users, retention, and ROI. This role is suitable for someone who has already managed large monthly budgets, preferably upwards of $100,000 per month, and understands how to scale campaigns across multiple countries and platforms. Key Responsibilities Plan and execute app install campaigns across Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, programmatic networks, OEM inventory, affiliate networks, and other paid channels. Manage and optimize performance marketing budgets across 10+ global apps. Improve CPI, CPA, ROAS, retention, payback period, and overall user quality. Build and test campaign structures, creatives, audiences, bidding strategies, and geo-level scaling plans. Identify the best channels and countries for growth based on cost, volume, and user quality. Work closely with design/content teams to create high-performing ad creatives. Track and analyze campaign performance using tools such as Firebase, AppsFlyer, Adjust, Singular, Meta Ads Manager, Google Ads, and similar platforms. Set up reporting dashboards and provide clear weekly performance updates. Manage experimentation across creatives, landing pages, store listings, and onboarding flows. Work with internal teams to improve Play Store and App Store conversion rates. Scale campaigns while maintaining strong control over fraud, low-quality traffic, and wasted spend. Build a long-term user acquisition strategy for global app growth. Required Skills & Experience 5+ years of experience in performance marketing, mobile app marketing, or user acquisition. Proven experience managing app install campaigns at scale. Hands-on experience with monthly spends of $100K or more. Strong knowledge of Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, and app-focused ad networks. Experience working with multiple apps or global campaigns is highly preferred. Strong understanding of CPI, CPA, ROAS, LTV, retention, cohorts, attribution, and funnel optimization. Experience using attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, Singular, Branch, or similar tools. Ability to analyze data deeply and make quick optimization decisions. Strong understanding of creative testing and performance-driven ad content. Ability to manage budgets responsibly and deliver the best bang for the buck. Experience with international markets such as US, UK, Canada, India, GCC, Southeast Asia, or Europe will be a plus. Preferred Qualifications Prior experience working with consumer apps, gaming apps, fintech apps, utility apps, rewards apps, or subscription apps. Experience managing both paid and organic app growth. Understanding of ASO, Play Store rankings, app ratings, store conversion, and install growth. Experience working with large-scale ad budgets and multiple campaign managers. Existing network of media buying partners, ad networks, or traffic sources will be an added advantage. Role: Head - Digital Marketing Industry Type: Advertising & Marketing Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: B.B.A. / B.M.S. in Operations, Management, Marketing PG: MBA/PGDM in Advertising/Mass Communication Key Skills Skills highlighted with ‘‘ are preferred keyskills Google Ads PPCFacebook AdsPaid MediaLinkedin AdsPaid MarketingPerformance Marketing
